Affinity Partners
Affinity Partners is a Miami-based investment firm founded in 2021 by Jared Kushner. Public disclosures describe a growth-equity and technology focus, with additional stated focus on financial services and a flexible mandate across industries and geographies.
What stands out about Affinity Partners
Affinity Partners publicly describes a growth-equity and technology investment strategy, including financial-services investments, and has participated in growth financings, minority-equity investments, and consortium transactions. The Affinity Partners homepage, Electronic Arts announcement, and EGYM merger announcement identified for this profile do not establish universal check-size limits, target financial thresholds, expected holding periods, or a detailed submission process.[1][2][3][4]
What does Affinity Partners invest in?
Affinity Partners is a Miami-based investment firm founded in 2021 by Jared Kushner. Its official website identifies the entity as Affinity Partners Global.
Electronic Arts’ August 4, 2026 announcement described Affinity Partners as having over $6B under management and a team of 30+ professionals.[1][2]
Affinity Partners is publicly described as focused on growth equity and technology investments at scale, with a flexible mandate across industries and geographies. An official EGYM announcement described the firm as focused on growth capital, including technology-centric investments in the fitness and healthcare market.[2][3]
Owners evaluating a financial buyer can compare the offer with independent valuation analysis, understand how acquirers approach transactions through Auxo’s buy-side M&A process guide, and consider whether a full or partial sale best fits their objectives.
What should a business owner evaluate before considering a transaction with Affinity Partners?
An owner evaluating Affinity Partners should clarify which fund and strategy would apply, the proposed investment type, initial and follow-on check sizes, target ownership, governance rights, and management incentives. The public record includes growth financings, minority-equity activity, and consortium transactions, but does not establish a universal control preference or standard transaction terms.
Owners should also request the expected investment horizon and exit objectives, available operating resources, conflict-management procedures for consortium investments, and the applicable fees, expenses, financing expectations, exclusivity terms, and break-up protections.[2][4][6][7]
Does Affinity seek control, minority, or co-investment positions for the relevant transaction
What companies does Affinity Partners target?
The Affinity Partners homepage does not state investment-size thresholds or target financial metrics. The Electronic Arts announcement does not publish universal minimum or maximum check sizes or target enterprise-value or revenue ranges.
Owners should request the applicable fund or strategy mandate, initial and follow-on check ranges, target ownership, and financial criteria for the specific opportunity.[1][2]
Publicly stated sector areas include growth equity, technology, and financial services. Official company announcements also identify activity involving fitness and wellness technology, online marketplaces, building-products distribution, and interactive entertainment.[2][4][5][6][7]
Affinity Partners is publicly described as having a flexible mandate across industries and geographies.[2]
The sources identified for this profile do not establish a platform-versus-add-on investment model.
Publicly identified investment activity includes Affinity Partners as lead investor in Dubizzle Group’s 2022 Series E funding round, participation in WHOOP’s Series G funding round, a $150M investment in QXO’s 2024 private placement, and a lead role in the new-equity investment associated with the Playlist and EGYM merger.
Affinity Partners also participated with PIF and Silver Lake in the completed acquisition of Electronic Arts.[2][4][5][6][7]
Electronic Arts stated that its acquisition by PIF, Silver Lake, and Affinity Partners successfully closed on August 4, 2026. WHOOP announced on March 31, 2026 that Affinity Partners participated in its $575M Series G funding round at a $10.1B valuation.
On January 15, 2026, EGYM announced a $785M new-equity investment associated with the Playlist and EGYM merger and stated that the investment was led by Affinity Partners. QXO’s July 22, 2024 announcement stated that its $620M private placement included a $150M investment from Affinity Partners. Dubizzle Group’s official website identifies a 2022 $200M Series E funding round with Affinity Partners as lead investor.[2][4][5][6][7]
What is not clear from Affinity Partners's public investment criteria?
The Affinity Partners homepage provides investor-login and press-inquiry access but does not state investment-size thresholds, target financial metrics, portfolio companies, transaction history, or holding-period expectations. The homepage also does not publish a detailed public submission process or investment-criteria application process.
The Electronic Arts announcement states Affinity Partners’ assets under management, team size, sector focus, and geographic flexibility but does not publish universal minimum or maximum check sizes, target enterprise-value or revenue ranges, or expected investment holding periods.
The EGYM merger announcement identifies the transaction size and Affinity Partners’ stated focus but does not disclose Affinity’s individual investment amount, ownership percentage, governance rights, or expected exit timing.[1][2][4]
Questions to ask when evaluating Affinity Partners as a buyer or investment partner
What is the current investment mandate by fund and strategy?
What are the typical initial and follow-on check sizes and target ownership ranges?
Does Affinity seek control, minority, or co-investment positions for the relevant transaction?
What governance rights, board participation, reserved matters, and management incentives are typical?
What are the expected investment horizon and exit objectives?
Which portfolio-company operating resources are available to management?
How are conflicts handled where Affinity invests alongside sovereign wealth funds or other consortium partners?
What fees, expenses, financing expectations, exclusivity terms, and break-up protections apply?
Sources & research notes
- Official website / firm overview
- Identity / organization record
- Investment strategy
- Industry / market focus
- Transaction / portfolio evidence
- Transaction / portfolio evidence
- Transaction / portfolio evidence
- SEC filing / regulatory record
- SEC filing / regulatory record
How this profile was researched
Auxo profiles are prepared from publicly available primary and authoritative sources and reviewed for entity identity, factual support and disclosure consistency. When a fact cannot be supported by the reviewed public record, the profile identifies it as something to confirm directly rather than inferring it.
Independent research profile
This profile was prepared by Auxo Capital Advisors from publicly available information believed to be reliable and is provided solely for informational and educational purposes. It is not an endorsement, recommendation, ranking, solicitation, or representation regarding the profiled firm, its services, qualifications, transaction experience, regulatory status, financial condition, or suitability for any particular person, company, transaction, or investment.
Information obtained from third-party and public sources may be incomplete, inaccurate, outdated, or subject to change, and Auxo Capital Advisors makes no representation or warranty, express or implied, as to its accuracy, completeness, or timeliness. Readers should conduct their own independent diligence and consult appropriate professional advisers before engaging any advisor, intermediary, investor, lender, acquirer, or other transaction counterparty.
Broker-dealer and securities disclosure
Auxo Capital Advisors is an affiliate of Weild & Co., Member FINRA | SIPC. Securities-related activities and securities transactions are conducted through Weild & Co.
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