Carter Morse & Goodrich
Carter Morse & Goodrich provides M&A advisory, capital-raising, valuation, strategic, and buy-side services, with stated focus on founder-led and family-held businesses valued between $25 million and $500 million.
What stands out about Carter Morse & Goodrich
CMG publicly describes a founder- and family-owned business focus, a $25 million to $500 million valuation range, sector expertise spanning manufacturing, HVAC, consumer, food and beverage, and specialized services, and an affiliate-based regulatory structure involving Carter Capital Corporation.[1][2][6][8]
What does Carter Morse & Goodrich do?
Carter Morse & Goodrich is a boutique M&A advisory firm headquartered in Southport, Connecticut, with offices in Providence, Rhode Island, and Garden City, New York.
CMG states that its primary focus is representing owners pursuing once-in-a-lifetime M&A transactions through independent, client-focused advice and a disciplined sale process. It specializes in representing founder-led and family-held businesses valued between $25 million and $500 million.[1]
CMG publicly offers pre-transaction advisory, strategic-options review, market-valuation analysis, transaction preparation, shareholder-value maximization, capital raising, recapitalizations, growth capital, institutional-investor access, and buy-side acquisition advisory services.[2]
Owners comparing advisory firms can also review Auxo’s M&A advisor vs. business broker vs. investment bank comparison, advisor-selection guide, and sell-side advisor evaluation framework.
Published criteria: CMG states that it specializes in representing founder-led and family-held businesses valued between $25 million and $500 million.[1]
What should a business owner evaluate before hiring Carter Morse & Goodrich?
An owner evaluating CMG can clarify which legal entity will sign the engagement and perform each part of the work, including whether Carter Capital Corporation will manage any securities-related portion. The engagement discussion should also address fee and expense mechanics, any minimum fee, tail period, termination provisions, buyer-outreach strategy, conflicts, and the team’s directly comparable completed transactions.
CMG’s public materials identify a $25 million to $500 million valuation range and sector focus across manufacturing and industrial, HVAC, consumer, food and beverage, and specialized services. CMG’s homepage does not state a universal minimum revenue, EBITDA, or geographic eligibility threshold.[1][2][3]
Which entity will sign the engagement and perform each part of the work: Carter Morse & Goodrich or Carter Capital Corporation
What are the upfront, monthly, success, expense-reimbursement, minimum-fee, tail-period, and termination provisions
What size transactions and clients does Carter Morse & Goodrich focus on?
CMG identifies manufacturing and industrial, HVAC, consumer, food and beverage, and specialized services as core focus areas.
Its HVAC practice covers HVAC, refrigeration and plumbing manufacturing; wholesale, regional, and specialized distribution; residential and commercial HVAC services; and building automation and controls.[3][4]
CMG announced on August 10, 2026 that it served as exclusive financial advisor to Tremblay’s Bus Company, LLC on its sale to Student Transportation of America. The transaction closed on June 30, 2026, and terms were not disclosed.
On August 22, 2026, CMG announced that it served as exclusive financial advisor to Lohmiller & Company, also known as Carrier West, on its sale to SRS Distribution. CMG stated that it managed, structured, and negotiated the transaction.
On January 20, 2026, CMG announced that it served as exclusive financial advisor to National Integrated Industries, Inc. on its sale to Sumco, a division of Industrial Manufacturing Group. The terms were not disclosed.[6][7][8]
CMG’s public transactions archive includes sell-side M&A, buy-side M&A and capital raises, strategic advisory, valuation, debt financing, recapitalization, and other transaction engagements.[5]
What does Carter Morse & Goodrich publicly disclose about fees, process and engagement terms?
CMG’s services page does not publish a universal success-fee percentage, minimum fee, expense policy, tail period, or termination schedule.
The Tremblay’s Bus Company announcement states that the transaction terms were not disclosed. The National Integrated Industries announcement likewise states that the terms of the transaction were not disclosed.
CMG’s homepage states a valuation range of $25 million to $500 million but does not state a universal minimum revenue, EBITDA, or geographic eligibility threshold.[1][2][6][8]
CMG’s official 2025 brochure identifies Carter Capital Corporation as its broker-dealer affiliate and states that Carter Capital Corporation is a FINRA member firm registered with the SEC and SIPC.
FINRA’s organization-level BrokerCheck report for Carter Capital Corporation, CRD #23521, lists private placements of securities and a non-securities business description covering CMG’s strategic-options, value-maximization, and operational-assessment advisory activities. These sources support an affiliate-based structure; they do not establish that Carter Morse & Goodrich itself is a separately registered broker-dealer or investment adviser.[9][10]
CMG describes its approach as independent, client-focused advice delivered through a disciplined sale process. Its transaction announcements describe the firm serving as exclusive financial advisor and, in the Lohmiller & Company transaction, managing, structuring, and negotiating the transaction.[1][6][7]
Questions to ask before hiring Carter Morse & Goodrich
Which entity will sign the engagement and perform each part of the work: Carter Morse & Goodrich or Carter Capital Corporation?
What are the upfront, monthly, success, expense-reimbursement, minimum-fee, tail-period, and termination provisions?
What percentage of the proposed buyer universe is expected to be strategic buyers versus private-equity or family-office investors?
Which recent transactions are comparable by sector, valuation, ownership structure, and geography?
How are conflicts involving Carter Capital Corporation, prior clients, financing sources, or prospective buyers handled?
What information is shared with Carter Capital Corporation and what securities-related activities, if any, will it perform?
Sources & research notes
- Official website / firm overview
- Services / capabilities
- Industry / market focus
- Industry focus
- Transaction / portfolio evidence
- Transaction / portfolio evidence
- Transaction / portfolio evidence
- Transaction / portfolio evidence
- Structure / regulatory context
- FINRA regulatory record
How this profile was researched
Auxo profiles are prepared from publicly available primary and authoritative sources and reviewed for entity identity, factual support and disclosure consistency. When a fact cannot be supported by the reviewed public record, the profile identifies it as something to confirm directly rather than inferring it.
Independent research profile
This profile was prepared by Auxo Capital Advisors from publicly available information believed to be reliable and is provided solely for informational and educational purposes. It is not an endorsement, recommendation, ranking, solicitation, or representation regarding the profiled firm, its services, qualifications, transaction experience, regulatory status, financial condition, or suitability for any particular person, company, transaction, or investment.
Information obtained from third-party and public sources may be incomplete, inaccurate, outdated, or subject to change, and Auxo Capital Advisors makes no representation or warranty, express or implied, as to its accuracy, completeness, or timeliness. Readers should conduct their own independent diligence and consult appropriate professional advisers before engaging any advisor, intermediary, investor, lender, acquirer, or other transaction counterparty.
Broker-dealer and securities disclosure
Auxo Capital Advisors is an affiliate of Weild & Co., Member FINRA | SIPC. Securities-related activities and securities transactions are conducted through Weild & Co.
Nothing contained on this page constitutes an offer to sell, an offer to purchase, or a solicitation of an offer to buy or sell any security, investment product, or financial instrument. Nothing on this page constitutes investment advice, a recommendation regarding any security, or a recommendation to enter into any transaction with the profiled firm or any other party.
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Inclusion of a third-party firm in this directory does not imply affiliation with, sponsorship by, endorsement by, or any other relationship with Auxo Capital Advisors or Weild & Co. unless expressly stated otherwise.