Consumer Growth Partners
Consumer Growth Partners states that it provides private equity investing and strategic advisory services, with an exclusive focus on specialty retail and non-perishable branded consumer products companies. A 2020 business overview describes lower-middle-market criteria including $2-10MM EBITDA, at least $5MM of capital sought, and control or significant minority participation; those criteria should be re-confirmed with the firm.
What stands out about Consumer Growth Partners
Consumer Growth Partners publicly describes an independent-sponsor model focused on specialty retail and non-perishable branded consumer products companies. Its 2020 overview cites profitable growth-oriented companies with $2-10MM EBITDA, EBITDA greater than $2MM, at least $5MM of capital sought, and control or significant minority participation. Current portfolio disclosures identify Comfrt and Local Boy Outfitters, with co-investment or partnership involvement from other capital providers.[1][2][3][4][5][6]
What does Consumer Growth Partners invest in?
Consumer Growth Partners describes itself as an independent sponsor and private equity investment and strategic advisory firm focused exclusively on specialty retail and non-perishable branded consumer products companies. The firm lists Richard Baum as Managing Partner and an address at 445 Hamilton Ave., Suite 1102, White Plains, NY 10601.
Its publicly stated services include private equity investing and strategic advisory work. The firm states that its advisory work helps retailers and non-perishable branded consumer products companies grow, improve profitability and valuation, and raise capital.[1][2]
Consumer Growth Partners describes an independent-sponsor strategy focused on middle-market specialty retail and non-perishable branded consumer products companies. Its 2020 business overview states that the firm partners with institutional equity and debt providers and provides value to investors and company owners or management throughout the investment period.
The same overview lists control or significant minority participation. Current portfolio disclosures also identify collaborations or partnerships with other sponsors and private equity firms on investments in Comfrt and Local Boy Outfitters.[3][4][5]
Owners evaluating a financial buyer can compare the offer with independent valuation analysis, understand how acquirers approach transactions through Auxo’s buy-side M&A process guide, and consider whether a full or partial sale best fits their objectives.
Published criteria: The firm's 2020 business overview states a lower-middle-market focus on profitable growth-oriented companies with $2-10MM EBITDA. It also lists EBITDA greater than $2MM, at least $5MM of capital sought, and control or significant minority participation. These criteria are from a 2020 overview and should be re-confirmed with the firm.[4]
What should a business owner evaluate before considering a transaction with Consumer Growth Partners?
Owners evaluating Consumer Growth Partners should confirm whether the 2020 EBITDA, capital, and participation criteria remain current and whether the proposed investment would involve control, significant minority ownership, or another structure. The current co-investment examples also make it appropriate to clarify which legal entity would invest, the roles of any co-investors, governance rights, capitalization, management incentives, rollover expectations, follow-on funding commitments, investment horizon, and exit approach.
Owners may also wish to request current realized and unrealized investment performance, portfolio concentration information, and references from owners of current or exited portfolio companies. The cited public transaction pages do not provide transaction values, financing terms, ownership percentages, or complete consideration details.[4][5][6]
Is the 2020 stated target of $2-10MM EBITDA and at least $5MM of capital still current
Does Consumer Growth Partners prefer control, significant minority, or either depending on the situation
What companies does Consumer Growth Partners target?
A 2020 Consumer Growth Partners business overview describes a lower-middle-market focus on profitable growth-oriented companies with $2-10MM EBITDA. It also lists EBITDA greater than $2MM and at least $5MM of capital sought.
The overview identifies a defensible business model, proven economics, experienced management, EBITDA growth potential, and a viable exit strategy as evaluation criteria. Because these criteria appear in a 2020 overview, owners should confirm whether they remain current.[4]
The firm states an exclusive focus on specialty retail and non-perishable branded consumer products companies. Publicly identified examples span categories including apparel, outdoor products, footwear, furniture and home furnishings, oral and personal care, wine, jewelry, and lifestyle brands.[1][2]
Consumer Growth Partners lists its address in White Plains, New York. The sources cited for this profile do not establish a current investment-geography mandate.[2]
The firm’s current public disclosures identify Local Boy Outfitters as a platform investment announced with Boyne Capital and Sisu Equity. The cited materials do not establish a broader platform-versus-add-on policy or identify a separate add-on mandate.[5][6]
Current portfolio disclosures identify Comfrt and Local Boy Outfitters as Consumer Growth Partners portfolio companies. The firm states that it collaborated with Founders Capital and partnered with Satori Capital on Comfrt, and collaborated with Sisu Equity and partnered with Boyne Capital on Local Boy Outfitters.
The official portfolio page also records prior sales of Wild Things Gear to Asgard Partners in 2018, Shoe Sensation to JW Childs in 2015, and Baskins to Boot Barn, a Freeman Spogli portfolio company, in 2013.[5]
The firm’s official news page records a June 26, 2026 investment announcement for Comfrt. It also records a May 26, 2026 announcement of a new platform investment in Local Boy Outfitters with Boyne Capital and Sisu Equity.
The cited news page does not publish transaction value, financing terms, ownership percentage, or consideration details for these announcements.[6]
What is not clear from Consumer Growth Partners's public investment criteria?
The cited current contact page provides contact information but does not publish a firm-level regulatory registration number or regulator status.
The cited current portfolio page does not publish transaction values, financing terms, ownership percentages, or complete consideration details for its identified examples. The cited official news page likewise does not publish transaction value, financing terms, ownership percentage, or consideration details for the Comfrt and Local Boy Outfitters announcements.
The cited 2020 business overview provides historical investment criteria but does not state a current fund size, assets under management, or current investment-holding-period range.[2][4][5][6]
Questions to ask when evaluating Consumer Growth Partners as a buyer or investment partner
Is the 2020 stated target of $2-10MM EBITDA and at least $5MM of capital still current?
Does Consumer Growth Partners prefer control, significant minority, or either depending on the situation?
Which legal entity would invest, and what roles would co-investors have in the transaction?
What governance rights, rollover-equity expectations, management incentives, and operating support should be considered?
What is the expected investment horizon and exit approach?
Can Consumer Growth Partners provide recent realized and unrealized investment performance, current portfolio concentration, and references from owners of current or exited portfolio companies?
Sources & research notes
- Official website / firm overview
- Official website / firm overview
- Investment strategy
- Transaction size / criteria
- Transaction / portfolio evidence
- Transaction / portfolio evidence
- Structure / regulatory context
How this profile was researched
Auxo profiles are prepared from publicly available primary and authoritative sources and reviewed for entity identity, factual support and disclosure consistency. When a fact cannot be supported by the reviewed public record, the profile identifies it as something to confirm directly rather than inferring it.
Independent research profile
This profile was prepared by Auxo Capital Advisors from publicly available information believed to be reliable and is provided solely for informational and educational purposes. It is not an endorsement, recommendation, ranking, solicitation, or representation regarding the profiled firm, its services, qualifications, transaction experience, regulatory status, financial condition, or suitability for any particular person, company, transaction, or investment.
Information obtained from third-party and public sources may be incomplete, inaccurate, outdated, or subject to change, and Auxo Capital Advisors makes no representation or warranty, express or implied, as to its accuracy, completeness, or timeliness. Readers should conduct their own independent diligence and consult appropriate professional advisers before engaging any advisor, intermediary, investor, lender, acquirer, or other transaction counterparty.
Broker-dealer and securities disclosure
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