Cynosure Group
Cynosure Group identifies six business lines spanning private growth equity and private credit, foundation and endowment portfolio management, integrated wealth management, global equity long-short strategies, sports private equity, and real estate private equity.
What stands out about Cynosure Group
For its direct growth equity strategy, Cynosure states that it targets profitable small to mid-sized North American companies whose founders or management owners remain meaningful owners. The firm also states that it makes minority and control investments and provides long-term or follow-on capital.[1][2][3][7]
What does Cynosure Group invest in?
The Cynosure Group is a diversified investment firm supporting family offices, foundations, endowments, and like-minded investors, with offices in Salt Lake City and New York.
Its six publicly identified business lines cover private growth equity and private credit; foundation and endowment portfolio management; integrated wealth management; a global equity long-short hedge fund; sports private equity; and real estate private equity. The Cynosure Group, LLC is identified by the firm as an SEC-registered investment adviser providing private investment advisory and wealth management services and investment advice regarding private equity and other alternative investments.[1][10]
Cynosure Partners III targets founder-led and management-owned lower-middle-market companies across North America. Its stated traditional industry focus includes financial services, business services and industrials, and consumer services.
Cynosure states that it invests throughout the capital structure, makes minority as well as control investments, and provides long-term or follow-on capital.[2][3]
Owners comparing capital alternatives can review Auxo’s capital advisory services, valuation services, and full-versus-partial sale framework.
Published criteria: The firm reported $5.8 billion in assets under management as of September 30, 2024. Cynosure Partners III closed at its $750 million hard cap. Direct growth equity investments target profitable small to mid-sized North American companies whose founders or management owners remain meaningful owners.[2]
What should a business owner evaluate before taking capital from Cynosure Group?
Cynosure’s public materials describe a model that can include minority or control investments, investment throughout the capital structure, and long-term or follow-on capital. Its growth equity criteria also contemplate meaningful continuing ownership by founders or management owners. An owner evaluating the firm should clarify how those stated approaches would apply to the specific opportunity.
The relevant Cynosure legal entity, investment vehicle, ownership structure, governance rights, retained-equity expectations, follow-on capital conditions, proposed investment horizon, and exit expectations should be established directly. The cited Cynosure homepage does not publish a fee schedule, minimum investment amount, or standardized engagement terms, so the applicable transaction expenses and other economics should also be requested.[1][2][3][10]
What ownership percentage, governance rights, board rights, and rollover or retained-equity expectations would apply
Does Cynosure seek minority, majority, or control ownership for the specific opportunity
What investment criteria does Cynosure Group publicly describe?
The firm’s public activities span private growth equity, private credit, foundation and endowment portfolios, integrated wealth management, global equity long-short strategies, sports private equity, and real estate private equity.
Its growth equity criteria focus on profitable small to mid-sized North American companies whose founders or management owners remain meaningful owners. Cynosure Elevations states that it invests in hospitality, private communities, and land across the Intermountain West.[1][2][4]
For direct growth equity investments, Cynosure states that it targets profitable small to mid-sized North American companies with meaningful continuing ownership by founders or management owners. The related lower-middle-market strategy focuses on traditional industries including financial services, business services and industrials, and consumer services.[2]
The growth equity strategy targets companies across North America. Cynosure Elevations states that it partners on real estate projects across the Intermountain West, including hospitality, private communities, and land. The firm’s offices are identified in Salt Lake City and New York.[1][2][4]
- Service Truck Depot: On March 5, 2024, the company announced a strategic investment from Rock Hill Capital and The Cynosure Group, including growth capital and a buyout of a previous partner.
- Visible Supply Chain Management: A.P. Moller-Maersk signed a definitive agreement to acquire the business from its founders, management owners, and Cynosure; the transaction closed on August 2, 2021.
- Black Rock Coffee Bar: The company received a strategic growth investment from The Cynosure Group on December 28, 2020 while remaining founder and management-owned.
- Gold Medal Pools & Construction: The company announced a strategic investment from The Cynosure Group, with the announcement identifying the ownership approach but not transaction consideration or valuation.
On February 26, 2026, The Cynosure Group announced its acquisition of Utah Development and Construction to facilitate a joint venture with Clyde Capital Group for hospitality and mixed-use projects in the Intermountain West.
On April 21, 2025, The Cynosure Group announced the formation of Cynosure | Checketts Sports Capital, targeting professional and collegiate sports teams, sports leagues, facilities, sports technology, and media-rights ventures.
On March 5, 2024, Service Truck Depot announced a strategic investment from Rock Hill Capital and The Cynosure Group, including growth capital and a buyout of a previous partner.[5][6][7]
What is not clear from Cynosure Group's public materials?
The cited Cynosure homepage does not publish a fee schedule, minimum investment amount, or standardized engagement terms.
The cited Service Truck Depot announcement identifies the investment and strategic rationale but does not disclose transaction consideration or valuation. The cited Gold Medal Pools & Construction announcement identifies the strategic investment and ownership approach but does not disclose transaction consideration or valuation.[1][3][7]
Questions to ask before taking capital from Cynosure Group
Which Cynosure legal entity and investment vehicle would invest in the opportunity?
What ownership percentage, governance rights, board rights, and rollover or retained-equity expectations would apply?
Does Cynosure seek minority, majority, or control ownership for the specific opportunity?
What are the proposed investment horizon and exit expectations?
How much follow-on capital is available and under what conditions?
What fees, transaction expenses, management fees, carried interest, financing terms, and other economics apply?
Which executives or references from the listed transaction examples can be contacted?
How would conflicts be handled across Cynosure's investment divisions?
Sources & research notes
- Official website / firm overview
- Investment strategy
- Investment approach
- Geography / market coverage
- Transaction / portfolio evidence
- Transaction / portfolio evidence
- Transaction / portfolio evidence
- Transaction / portfolio evidence
- Transaction / portfolio evidence
- Structure / regulatory context
How this profile was researched
Auxo profiles are prepared from publicly available primary and authoritative sources and reviewed for entity identity, factual support and disclosure consistency. When a fact cannot be supported by the reviewed public record, the profile identifies it as something to confirm directly rather than inferring it.
Independent research profile
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