Auxo Firm Directory · Independent Research Profile

Faelon Partners

Faelon Partners Ltd. identifies itself as a Twin Cities, Minnesota-based M&A advisory and business brokerage firm serving business owners nationwide since 1985. Its stated services include sell-side representation, acquisition searches, strategic advisory, and Range of Value valuation support.

Key takeaway

What stands out about Faelon Partners

Faelon Partners publicly presents a sell-side and buy-side advisory model for privately held companies, with stated coverage across all industries, transaction sizes, and complexity. Its public transaction examples show support for valuation, buyer searches, outreach, negotiation, transaction structuring, and due diligence.[1][2][3][4][5]

What does Faelon Partners do?

Faelon Partners Ltd. identifies itself as a Twin Cities, Minnesota-based firm providing confidential business brokerage services and M&A representation. The firm states that it has served business owners nationwide since 1985.

Its public service offering includes sell-side representation, growth through acquisition, strategic advisory, and Range of Value valuation support. Faelon also states that it handles transactions of all sizes and complexity for privately held companies.[1][2]

Faelon publicly states that it advises privately held-company leadership on business sales involving family members, partner or management buyouts, strategic acquirers, financial acquirers, and planned exit strategies.

Its stated services include sell-side representation, acquisition searches, strategic advisory, and Range of Value valuation support. Public transaction examples describe assistance with valuation, buyer outreach, negotiation, transaction structuring, due diligence, marketing materials, and the sales process.[2][3][5][6][8][10]

Owners comparing advisory firms can also review Auxo’s M&A advisor vs. business broker vs. investment bank comparison, advisor-selection guide, and sell-side advisor evaluation framework.

Public size / criteria information
Faelon states that it works with privately held companies and handles transactions of all sizes and complexity. Its acquisition-search criteria may include industry or SIC code, geography, number of employees, revenue, and whether a business is public, private, or a franchise.[1]

What should a business owner evaluate before hiring Faelon Partners?

Owners evaluating Faelon can examine its stated sell-side representation, valuation, confidential buyer-search, negotiation, and due-diligence capabilities. The public examples span strategic buyers, financial buyers, and several industries, including security services, consulting, creative services, and distribution.

Before signing an engagement, an owner should request the proposed valuation methodology, buyer-search approach, applicable legal entity and regulatory status, fee and expense provisions, termination and tail terms, conflicts policy, process timeline, and examples comparable by industry, size, geography, and buyer type.[1][2][3][5][6][7][8][9]

01

What legal entity will sign the engagement, and what regulatory or brokerage licenses, registrations, or affiliations apply to the contemplated services

Faelon identifies itself as Faelon Partners Ltd. and as an M&A advisory and business brokerage firm, while its official About page does not state broker-dealer, investment-adviser, FINRA, SEC, or other securities regulatory authorization.[1]
02

What are the retainer, success-fee, minimum-fee, expense-reimbursement, termination, and tail provisions

Faelon’s official Services page does not publish universal fee percentages, minimum fees, retainer amounts, success-fee terms, termination provisions, tail periods, or standard engagement schedules.[2]
03

How will Faelon establish valuation and distinguish transaction value, purchase-price consideration, and other deal economics

Faelon states that it provides Range of Value valuation support and has assisted clients with valuation and transaction structuring, while the Carlson-Dettmann Consulting transaction page does not disclose transaction value or purchase-price consideration.[5][6][10]

What size transactions and clients does Faelon Partners focus on?

Faelon states that it deals with transactions in all industries and has experience across numerous industries and verticals. Public transaction examples include security services, human-resources consulting, creative content, and distribution businesses.[1][5][8][9]

Faelon states that it represented Carlson-Dettmann Consulting in its sale to Cottingham & Butler and conducted a national buyer search, including buyer outreach, negotiation, financial-structure development, due-diligence support, and employee-transition assistance.

Other public examples include assistance to Northern Wholesale Supply with valuation, negotiation, and transaction structuring before the owners selected Wynnchurch Capital as their partner; assistance to Cushman Motor Company’s shareholders with valuing, negotiating, and structuring a transaction; and representation of Tri Communications Security Services in its sale to Heartland Security Services.

Faelon also publicly describes the acquisition of Morsekode by Gravity Global and identifies Morsekode as a creative content agency involved in the transaction.[5][6][7][8][9]

Faelon’s stated transaction work includes sell-side representation, growth through acquisition, strategic and financial buyer outreach, buyer searches, valuation, negotiation, and transaction structuring.

For acquisition searches, the firm states that criteria may include industry or SIC code, geography, employee count, revenue, and whether the target is public, private, or a franchise business.[1][2][4][6]

What does Faelon Partners publicly disclose about fees, process and engagement terms?

Faelon’s official Services page does not publish universal fee percentages, minimum fees, retainer amounts, success-fee terms, termination provisions, tail periods, or standard engagement schedules.

The Carlson-Dettmann Consulting transaction page does not disclose the transaction value, purchase-price consideration, financing terms, fee amounts, or complete closing date.[2][5]

Faelon Partners Ltd. publicly identifies itself as a merger-and-acquisition advisory and business brokerage firm and lists an office in Golden Valley, Minnesota.

Faelon’s official About page does not state broker-dealer registration, investment-adviser registration, FINRA membership, SEC registration, or another securities regulatory authorization for Faelon Partners Ltd. Direct verification of any regulatory status is appropriate where relevant to the contemplated engagement.[1]

Public transaction descriptions indicate that Faelon may support valuation, buyer searches, marketing materials, buyer outreach, negotiation, financial or transaction structuring, due diligence, and employee-transition assistance. The firm also states that it provides confidential business brokerage services.

For acquisition assignments, Faelon states that searches can be conducted nationwide, regionally, by state, or by ZIP Code, using criteria such as industry or SIC code, employees, revenue, and business type.[1][4][5][8]

Questions to ask before hiring Faelon Partners

What legal entity will sign the engagement, and what regulatory or brokerage licenses, registrations, or affiliations apply to the contemplated services?
Faelon identifies itself as Faelon Partners Ltd. and as an M&A advisory and business brokerage firm, while its official About page does not state broker-dealer, investment-adviser, FINRA, SEC, or other securities regulatory authorization.[1]
What are the retainer, success-fee, minimum-fee, expense-reimbursement, termination, and tail provisions?
Faelon’s official Services page does not publish universal fee percentages, minimum fees, retainer amounts, success-fee terms, termination provisions, tail periods, or standard engagement schedules.[2]
How will Faelon establish valuation and distinguish transaction value, purchase-price consideration, and other deal economics?
Faelon states that it provides Range of Value valuation support and has assisted clients with valuation and transaction structuring, while the Carlson-Dettmann Consulting transaction page does not disclose transaction value or purchase-price consideration.[5][6][10]
Will the process use a broad auction, a targeted buyer search, or another structure, and which buyer categories will be contacted?
Faelon states that it conducts buyer searches using criteria such as industry, geography, employees, revenue, and business type. Its public examples include strategic and financial buyers and describe buyer outreach and national searches.[3][4][5][8]
Which recent transactions are comparable by industry, company size, geography, and buyer type?
Faelon publicly identifies transactions involving consulting, security services, creative content, and distribution businesses, with strategic, financial, and other buyers represented in the examples.[5][6][7][8][9]
How will confidentiality, due diligence, transaction structuring, employee communication, and any transition matters be handled?
Public transaction descriptions state that Faelon provides confidential representation and has supported marketing materials, buyer outreach, negotiation, transaction structuring, due diligence, and employee-transition assistance.[1][5][8]

Sources & research notes

Public-source research
  1. Official website / firm overview
  2. Services / capabilities
  3. Services / capabilities
  4. Investment approach
  5. Transaction / portfolio evidence
  6. Transaction / portfolio evidence
  7. Transaction / portfolio evidence
  8. Transaction / portfolio evidence
  9. Transaction / portfolio evidence
  10. Property / asset focus
Prepared and reviewed by: Auxo Capital AdvisorsEvidence standard: Public-source verification

How this profile was researched

Auxo profiles are prepared from publicly available primary and authoritative sources and reviewed for entity identity, factual support and disclosure consistency. When a fact cannot be supported by the reviewed public record, the profile identifies it as something to confirm directly rather than inferring it.

Independent profile & regulatory context

Independent research profile

This profile was prepared by Auxo Capital Advisors from publicly available information believed to be reliable and is provided solely for informational and educational purposes. It is not an endorsement, recommendation, ranking, solicitation, or representation regarding the profiled firm, its services, qualifications, transaction experience, regulatory status, financial condition, or suitability for any particular person, company, transaction, or investment.

Information obtained from third-party and public sources may be incomplete, inaccurate, outdated, or subject to change, and Auxo Capital Advisors makes no representation or warranty, express or implied, as to its accuracy, completeness, or timeliness. Readers should conduct their own independent diligence and consult appropriate professional advisers before engaging any advisor, intermediary, investor, lender, acquirer, or other transaction counterparty.

Broker-dealer and securities disclosure

Auxo Capital Advisors is an affiliate of Weild & Co., Member FINRA | SIPC. Securities-related activities and securities transactions are conducted through Weild & Co.

Nothing contained on this page constitutes an offer to sell, an offer to purchase, or a solicitation of an offer to buy or sell any security, investment product, or financial instrument. Nothing on this page constitutes investment advice, a recommendation regarding any security, or a recommendation to enter into any transaction with the profiled firm or any other party.

Any securities transaction, capital-raising engagement, investment-banking engagement, or other securities-related activity involving Auxo Capital Advisors or Weild & Co. is subject to applicable regulatory requirements, internal review and approval, suitability and other applicable diligence requirements, and the terms of a separate written engagement or transaction agreement, as applicable.

Inclusion of a third-party firm in this directory does not imply affiliation with, sponsorship by, endorsement by, or any other relationship with Auxo Capital Advisors or Weild & Co. unless expressly stated otherwise.