George & Company

What does George & Company do?

George & Company is a Massachusetts-based boutique business brokerage and M&A advisory firm with an office in Harvard, Massachusetts. Christopher R. George is identified as the firm’s Founder, President and CEO.

The firm publicly describes services for business owners and buyers, including representation in business sales, purchases and mergers, valuation, exit planning and transaction support.[1][2][3][5]

George & Company states that it provides seller and buyer representation for business sales, purchases and mergers. Its described work includes targeted searches, confidential marketing packages, valuations, financial analysis, deal structuring, negotiation, due diligence, purchase-agreement review, closing preparation and post-close diligence.

For buyers, the firm describes search and acquisition support for first-time purchases and strategic acquisitions, including access to confidential or hidden-market opportunities. It also publicly states that it provides exit planning, buyer qualification and negotiation support.[3][4][5]

Owners comparing intermediaries can also review Auxo’s business broker, M&A advisor and investment bank comparison, advisor-selection guide, and M&A advisor fee guide.

What should a business owner evaluate before hiring George & Company?

Owners evaluating George & Company can assess a stated sell-side process that includes valuation, confidential marketing, buyer qualification, negotiation, diligence and closing preparation. The firm’s public examples span multiple industries. Separately, the firm reports hundreds of Main Street and lower-middle-market deals in the $1M–$50M range.

Before engagement, an owner should confirm which legal entity will sign the agreement and receive fees, the applicable licensing or regulatory status, the proposed fee structure and any exclusivity, termination or tail provisions. The owner should also clarify the intended buyer categories and geographies, the basis for valuation, the scope of buyer outreach, the process timeline and the handling of confidentiality and diligence. Engagement-specific terms should be confirmed directly with the firm.[3][4][6][7][8]

What size transactions does George & Company handle?

George & Company’s official materials describe a confidentiality-oriented process in which prospective buyers execute a confidentiality agreement before receiving client-company information. The firm states that buyer financial preparedness and strategic fit are reviewed.

The firm cites experience with hundreds of Main Street and lower-middle-market deals in the $1M–$50M range. Its Recently Sold page identifies completed examples including an early childhood education center in Clinton, Massachusetts; an environmental contracting transaction in East Longmeadow; a manufacturing-company transaction in Worcester; an auto-parts eCommerce transaction serving a national customer base; and a 12-location convenience-store group.[6][7][8]

The firm publicly presents its work around business sales, acquisitions and mergers. It states that it evaluates financial condition, sales growth or contraction, profitability, value-driving intangibles and the breadth of potential buyers when positioning a business.

George & Company also describes confidential marketing, buyer identification, deal structuring, negotiation, diligence and closing preparation as elements of its transaction process.[3][5]

George & Company states that it serves clients throughout New England from its Massachusetts base. Its official team page references experience in manufacturing, distribution, services, construction, technology, childcare, long-term care and hospitality.[1][2]

What does George & Company publicly disclose about fees and engagement terms?

The official Recently Sold page labels displayed transactions as confidential and does not disclose transaction dates, consideration amounts, buyer identities or detailed deal terms. The page provides transaction descriptions and advisor names but does not state when the displayed transactions closed.

The official buyer-services page describes case-by-case buyer-side fee structures, including hourly advisory services, success fees based on acquisition price and retainer arrangements with reduced success fees, but does not publish a universal fee schedule or fixed percentages. The official M&A page also does not identify the specific legal entity that contracts with clients or receives engagement fees.[3][4][7]

The official M&A page presents George & Company as providing business-sale, acquisition and merger advisory services and lists its Massachusetts contact address. Its confidentiality page states that the firm coordinates transaction information with a client’s attorney and accountant.

The official M&A page does not identify a firm-level broker-dealer, investment-adviser, securities or other regulatory registration or licensing status. This is a disclosure limitation of that page, not a conclusion about the firm’s status.[3][8]

George & Company states that prospective buyers must execute a confidentiality agreement before receiving client-company information. It describes reviewing buyer financial preparedness and strategic fit, as well as providing buyer identification, financial analysis, deal structuring, negotiation, due diligence and closing preparation.

On its M&A page, the firm states that it often uses a rising fee structure after a target price is achieved, does not get paid until the job is successfully completed and does not charge a retainer fee for the described M&A assignments.[3][8]

Questions to ask before hiring George & Company

Related Auxo guidance

Use these resources to evaluate role, structure, economics and process rather than relying on a directory profile alone.