Johnsen, Fretty, & Co.
Johnsen, Fretty & Co. identifies itself as a media-focused investment bank serving out-of-home, place-based, and digital media companies. Its stated services include divestiture and acquisition advisory, financing, strategic partnerships, consulting, valuations, and fairness opinions.
What stands out about Johnsen, Fretty, & Co.
JFC publicly focuses on media-sector investment banking across North America, with stated experience serving clients from small family-owned enterprises to publicly traded companies and transaction values ranging from under $5 million to over $300 million.[1][2][3][4][5]
What does Johnsen, Fretty, & Co. do?
Johnsen, Fretty & Company identifies itself as a media-focused investment bank assisting out-of-home, place-based, and digital media companies. The firm states that it was founded in 1993 and has completed more than 400 media transactions with deal volume of over $4.0 billion.[1][2]
JFC publicly lists divestiture advisory, financing, acquisition advisory, strategic-partnership advisory, consulting and strategic planning, and valuations and fairness opinions as service lines.[3]
Owners comparing advisory firms can also review Auxo’s M&A advisor vs. business broker vs. investment bank comparison, advisor-selection guide, and sell-side advisor evaluation framework.
Published criteria: JFC states that its clients range from small family-owned enterprises to publicly traded companies and range in value from under $5 million to over $300 million.[4]
What should a business owner evaluate before hiring Johnsen, Fretty, & Co.?
For an owner evaluating a potential engagement, JFC’s public profile establishes a focus on out-of-home and related media, a stated client-value range from under $5 million to over $300 million, and a process that includes competitive processes, confidentiality support, and negotiation-strategy advice. The engagement discussion should clarify the proposed fee and expense terms, termination provisions, buyer universe, conflicts, current deal team, valuation approach, and whether any securities-related portion would be conducted through StillPoint Capital.[1][4][5]
What are the proposed success fees, retainers, minimum fees, expense provisions, tail period, and termination rights
Which buyers and capital sources would be contacted for the specific transaction
What size transactions and clients does Johnsen, Fretty, & Co. focus on?
The firm’s representative media sectors include alternative out-of-home media, digital signage networks, experiential media, mobile media and communications, outdoor advertising, place-based and in-store advertising, proximity marketing, smart-city advertising technology, sports marketing, street furniture and bus shelter media, and transit advertising.[2]
The official transaction archive identifies JFC as exclusive investment banker to Verde Outdoor in an acquisition of assets in the Hudson Valley, New York and Northwest New Jersey. It also identifies JFC as exclusive investment banker to Victor Sign Corporation in the divestiture of premium wallscape spectaculars and bulletins in Chicago, and to Marquee Media in the divestiture of selected high-profile static and digital bulletins in the Sacramento DMA.
The archive further identifies JFC as exclusive financial advisor to Genesis in the divestiture of assets in Eastern Ohio and western Pennsylvania.[4]
JFC’s stated transaction services include divestiture advisory, acquisition advisory, financing, strategic-partnership advisory, valuations, and fairness opinions. The firm states that it serves clients ranging from small family-owned enterprises to publicly traded companies, with values ranging from under $5 million to over $300 million.[3][4]
What does Johnsen, Fretty, & Co. publicly disclose about fees, process and engagement terms?
The cited transactions page identifies displayed transaction examples and advisory roles but does not publish transaction dates or consideration values for those displayed examples.
The cited Why Hire JFC page does not publish a standard fee percentage, minimum fee, expense schedule, tail period, or termination-fee schedule.[4][5]
JFC’s website states that certain members of Johnsen, Fretty & Company are registered representatives of, and that securities are offered through, StillPoint Capital, Member FINRA and SIPC. The same disclosure states that StillPoint Capital is not affiliated with JFC; it does not establish a firm-level registration status for JFC itself.[1]
JFC states that it creates competitive processes, advises on prospective buyer and seller behaviors and negotiating strategies, supports confidentiality, and seeks to maintain an efficient transaction process.[5]
Questions to ask before hiring Johnsen, Fretty, & Co.
What are the proposed success fees, retainers, minimum fees, expense provisions, tail period, and termination rights?
Which current professionals would lead the engagement?
Which buyers and capital sources would be contacted for the specific transaction?
How would valuation be established for the specific media assets?
Which portions of the engagement, if any, would be conducted through StillPoint Capital?
Sources & research notes
- Official website / firm overview
- Official website / firm overview
- Services / capabilities
- Transaction size / criteria
- Public Process
How this profile was researched
Auxo profiles are prepared from publicly available primary and authoritative sources and reviewed for entity identity, factual support and disclosure consistency. When a fact cannot be supported by the reviewed public record, the profile identifies it as something to confirm directly rather than inferring it.
Independent research profile
This profile was prepared by Auxo Capital Advisors from publicly available information believed to be reliable and is provided solely for informational and educational purposes. It is not an endorsement, recommendation, ranking, solicitation, or representation regarding the profiled firm, its services, qualifications, transaction experience, regulatory status, financial condition, or suitability for any particular person, company, transaction, or investment.
Information obtained from third-party and public sources may be incomplete, inaccurate, outdated, or subject to change, and Auxo Capital Advisors makes no representation or warranty, express or implied, as to its accuracy, completeness, or timeliness. Readers should conduct their own independent diligence and consult appropriate professional advisers before engaging any advisor, intermediary, investor, lender, acquirer, or other transaction counterparty.
Broker-dealer and securities disclosure
Auxo Capital Advisors is an affiliate of Weild & Co., Member FINRA | SIPC. Securities-related activities and securities transactions are conducted through Weild & Co.
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