Mogin Associates
Mogin Associates is associated with Horizon M&A Advisors, the current public-facing brand identified with Michael L. Mogin, Managing Director. The practice represents sellers and buyers and publishes services spanning valuation, sale preparation, buyer identification, negotiation, diligence coordination, and closing support.
What stands out about Mogin Associates
The public record presents Mogin Associates as a business brokerage and M&A advisory practice operating under the Horizon M&A Advisors brand. Its stated focus includes privately owned manufacturing, wholesale/distribution, and business-service companies with revenues of up to $100 million, with separate public descriptions for businesses below $5 million and businesses from $5 million to $100 million.[1][2][3][4]
What does Mogin Associates do?
Mogin Associates is associated with Horizon M&A Advisors, the current public-facing business brokerage and M&A advisory brand associated with Michael L. Mogin, who is identified as Managing Director on the firm’s official website.
The California Department of Real Estate identifies M&A-BA of Silicon Valley, Inc. as a licensed corporation and Horizon M&A Advisors as an active DBA. The record lists Michael Mogin under salesperson license 00947495.[1][5]
The firm publicly offers business valuation, exit planning, business-sale advisory, acquisition-search services, buyer identification, negotiation, due diligence coordination, contract preparation, and closing support.
It states that it represents both sellers and buyers, including public and private companies, private equity groups, family offices, search funds, and individuals with prior executive or ownership experience.[1][2]
Owners comparing intermediaries can also review Auxo’s business broker, M&A advisor and investment bank comparison, advisor-selection guide, and M&A advisor fee guide.
Published criteria: Michael Mogin's profile states a primary focus on privately owned manufacturing, wholesale/distribution, and business-service companies with revenues of up to $100 million. The firm's homepage states that it brokers sales for businesses with revenue less than $5 million and represents businesses with revenue from $5 million to $100 million in sales to institutional buyers.[3]
What should a business owner evaluate before hiring Mogin Associates?
An owner evaluating an engagement can ask which legal entity would sign the engagement and receive fees, how the stated revenue bands would be applied, and which advisor team would lead the assignment. The public service description also supports clarifying the proposed valuation methodology, buyer universe, confidentiality procedures, buyer screening, diligence management, financing coordination, and closing support.
The completed-deals page provides representative business and acquirer names but does not provide transaction dates, values, fee terms, financing terms, or detailed buyer and seller mandates. Those points should be requested directly for any proposed engagement.[2][3][4]
Which legal entity would sign the engagement and receive fees
What is the fee structure, including any retainer, success fee, minimum fee, expense reimbursement, tail period, and termination terms
Which completed transactions were led by Michael Mogin or the proposed deal team, and what were their dates, values, and consideration structures
What size transactions does Mogin Associates handle?
The official completed-deals page identifies CNC Machining acquired by Camwood Capital Group, Car Wash acquired by Kar Wash, Inc., and Winery Management Software acquired by a Strategic Buyer.
Other listed examples include Manufacturing Assembly acquired by Auxo Investment Partners; Building Materials acquired by RPM International, Inc.; Electric Utility Vehicle acquired by Salt Creek Capital; A-1 Concrete acquired by US Concrete; Commercial Cleaning Services acquired by Salt Creek Capital; and Food Distributor / The Danielsen Company acquired by Gold Star Foods, Inc.[4]
The public service description covers business sales and acquisition searches. The disclosed buyer groups include public and private companies, private equity groups, family offices, search funds, and experienced individual buyers.
The firm’s stated revenue bands distinguish brokered sales for businesses with revenue less than $5 million from assignments involving businesses with revenue from $5 million to $100 million and institutional buyers.[1][2][3]
Michael Mogin’s stated primary focus is privately owned manufacturing, wholesale/distribution, and business-service companies with revenues of up to $100 million.
The firm’s current industry navigation identifies manufacturing, healthcare, facility services, and specialty contractors. Its homepage also identifies distribution, service, IT services and software, precision metal manufacturing, and solar EPC contractors.[1][3]
What does Mogin Associates publicly disclose about fees and engagement terms?
The official completed-deals page does not disclose transaction dates or transaction values for the listed deal examples.
The same official completed-deals page does not disclose fee terms, financing terms, or detailed buyer and seller mandates for the listed deal examples. The official homepage publishes a Campbell, California office address but does not state a comprehensive geographic service-territory map or exclusive coverage area.[3][4]
The California Department of Real Estate record identifies M&A-BA of Silicon Valley, Inc. as a licensed corporation with license ID 02058745 and Horizon M&A Advisors as an active DBA. The record lists Michael Mogin under salesperson license 00947495 and states no disciplinary action and no other public comments for the organization record.[5]
The firm’s publicly described process includes valuation, preparation for sale, offering-material preparation, confidential buyer outreach, buyer identification and screening, negotiations, due diligence, contract preparation, financing coordination, legal and closing processes, and acquisition-search assignments.[2]
Questions to ask before hiring Mogin Associates
Which legal entity would sign the engagement and receive fees?
What is the fee structure, including any retainer, success fee, minimum fee, expense reimbursement, tail period, and termination terms?
Which completed transactions were led by Michael Mogin or the proposed deal team, and what were their dates, values, and consideration structures?
How would the firm position a business within or below the stated revenue bands?
Which public and private companies, institutional buyers, private equity groups, family offices, search funds, or individual buyers would be considered for the seller's sector and geography?
What valuation methodology and normalization adjustments would be used?
How will confidentiality, buyer screening, diligence management, financing coordination, and closing support be handled?
Sources & research notes
- Official website / firm overview
- Services / capabilities
- Industry / market focus
- Transaction / portfolio evidence
- Structure / regulatory context
How this profile was researched
Auxo profiles are prepared from publicly available primary and authoritative sources and reviewed for entity identity, factual support and disclosure consistency. When a fact cannot be supported by the reviewed public record, the profile identifies it as something to confirm directly rather than inferring it.
Independent research profile
This profile was prepared by Auxo Capital Advisors from publicly available information believed to be reliable and is provided solely for informational and educational purposes. It is not an endorsement, recommendation, ranking, solicitation, or representation regarding the profiled firm, its services, qualifications, transaction experience, regulatory status, financial condition, or suitability for any particular person, company, transaction, or investment.
Information obtained from third-party and public sources may be incomplete, inaccurate, outdated, or subject to change, and Auxo Capital Advisors makes no representation or warranty, express or implied, as to its accuracy, completeness, or timeliness. Readers should conduct their own independent diligence and consult appropriate professional advisers before engaging any advisor, intermediary, investor, lender, acquirer, or other transaction counterparty.
Broker-dealer and securities disclosure
Auxo Capital Advisors is an affiliate of Weild & Co., Member FINRA | SIPC. Securities-related activities and securities transactions are conducted through Weild & Co.
Nothing contained on this page constitutes an offer to sell, an offer to purchase, or a solicitation of an offer to buy or sell any security, investment product, or financial instrument. Nothing on this page constitutes investment advice, a recommendation regarding any security, or a recommendation to enter into any transaction with the profiled firm or any other party.
Any securities transaction, capital-raising engagement, investment-banking engagement, or other securities-related activity involving Auxo Capital Advisors or Weild & Co. is subject to applicable regulatory requirements, internal review and approval, suitability and other applicable diligence requirements, and the terms of a separate written engagement or transaction agreement, as applicable.
Inclusion of a third-party firm in this directory does not imply affiliation with, sponsorship by, endorsement by, or any other relationship with Auxo Capital Advisors or Weild & Co. unless expressly stated otherwise.