Premara Group
Premara Group presents itself as an M&A advisory firm serving business owners through exits and acquisitions. It states a focus on companies generating $3M+ EBITDA or software companies doing at least $10M of ARR, with core industries including SaaS, consumer, business services, and manufacturing.
What stands out about Premara Group
Premara Group publicly states that it advises on sell-side and buy-side M&A, debt financing, valuations, and strategic matters. Its stated company criteria are $3M+ EBITDA or, for software companies, at least $10M of ARR. The official contact page does not state a formal geographic coverage area or identify the legal entity or firm-level regulatory structure for an engagement.[1][2][3][4][5]
What does Premara Group do?
Premara Group presents itself as an M&A advisory firm helping business owners prepare for and complete exits and acquisitions. Its publicly stated services include sell-side advisory, buy-side advisory, debt financing, valuation, and strategic advisory.
The firm states that it specializes in companies generating $3M+ EBITDA or software companies doing at least $10M of ARR. It identifies SaaS, consumer, business services, and manufacturing as its core industries.[1][2]
Premara publicly states that it provides sell-side advisory, buy-side advisory, debt financing, valuation, and strategic advisory services. Its debt-financing offering is described as helping businesses obtain non-dilutive capital for growth, acquisitions, or working capital through a network that includes banks, family offices, and private credit funds.[2]
Owners comparing advisory firms can also review Auxo’s M&A advisor vs. business broker vs. investment bank comparison, advisor-selection guide, and sell-side advisor evaluation framework.
Published criteria: Premara states that it specializes in M&A for companies generating $3M+ EBITDA or software companies doing at least $10M of ARR. It also describes its target project range as businesses too large for smaller transactional brokers but too small for larger investment banks.[1]
What should a business owner evaluate before hiring Premara Group?
Owners evaluating Premara can compare their company against the firm’s stated criteria of $3M+ EBITDA or, for software companies, at least $10M of ARR, and consider whether their business operates in one of the stated core industries: SaaS, consumer, business services, or manufacturing. Premara describes a sell-side role covering preparation, buyer outreach, negotiation, and support through closing.
The team page identifies Josh Robbins and Colin Kent as managing partners with former-operator backgrounds at Amazon, Qualtrics, Oracle, and Domo. An owner should confirm which senior team members would lead the engagement, the proposed buyer-outreach approach, conflicts, fee economics, legal contracting entity, regulatory structure, and the terms governing termination and any tail period.[1][2][3][5]
What legal entity would sign the engagement, and what broker-dealer, investment-adviser, securities-license, or other regulatory structure applies
What are the success fee, retainer, minimum fee, expense reimbursement, termination, and tail provisions
Is the engagement exclusive, and how broad would the proposed buyer outreach be
What size transactions and clients does Premara Group focus on?
Premara identifies SaaS, consumer, business services, and manufacturing as its core industries. Its public descriptions reference software, consumer and e-commerce brands, business-services companies, and manufacturing operations.[1]
Publicly identified examples include the following:[1][4]
- In an October 22, 2025 announcement concerning saas.group’s acquisition of Ayrshare, saas.group identified Premara Group, through Josh Robbins and Colin Kent, as Ayrshare’s financial advisor.
- Premara’s official homepage names Ski Butlers in a founder testimonial describing Premara’s guidance through a successful sale.
- Premara’s official homepage names drift.co in a co-founder testimonial describing Premara’s role in finding an acquisition buyer and supporting the seller’s continued involvement.
On sell-side engagements, Premara states that its work covers preparation, buyer outreach, negotiation, and support through closing. On buy-side engagements, it describes sourcing, due diligence, valuation, and deal structuring. The firm also states that it advises on debt financing and strategic matters.[2]
What does Premara Group publicly disclose about fees, process and engagement terms?
The official Premara contact page does not state a formal geographic coverage area or service territory. That page also does not identify the signing legal entity or firm-level regulatory structure, and does not publish a success-fee percentage, retainer, minimum fee, expense schedule, termination provision, or tail period.
Premara’s official homepage examples for Ski Butlers and drift.co do not disclose transaction values, buyer identities, consideration terms, or closing dates. The saas.group announcement concerning Ayrshare identifies Premara as financial advisor but does not disclose transaction value, consideration structure, or Premara’s fee terms.[1][4][5]
The official Premara contact page does not identify the legal entity that would sign an engagement or state a firm-level broker-dealer, investment-adviser, securities-license, or other regulatory structure. A firm-level regulatory conclusion is not established by that page.[5]
Premara describes sell-side support from preparation through buyer outreach, negotiation, and closing. Its buy-side process includes sourcing, due diligence, valuation, and deal structuring. The official contact page states that prospective clients are asked to describe their industry and specific needs so the firm can assess fit and present service options for a transaction.[2][5]
Questions to ask before hiring Premara Group
What legal entity would sign the engagement, and what broker-dealer, investment-adviser, securities-license, or other regulatory structure applies?
What are the success fee, retainer, minimum fee, expense reimbursement, termination, and tail provisions?
Is the engagement exclusive, and how broad would the proposed buyer outreach be?
Which senior team members would lead the process?
What recent completed transactions can be discussed under confidentiality, including valuation range, buyer type, rollover or earnout structure, and seller references?
How does Premara distinguish enterprise value from equity value in its valuation work?
Sources & research notes
- Official website / firm overview
- Services / capabilities
- Official website / firm overview
- Transaction / portfolio evidence
- Public disclosure information
How this profile was researched
Auxo profiles are prepared from publicly available primary and authoritative sources and reviewed for entity identity, factual support and disclosure consistency. When a fact cannot be supported by the reviewed public record, the profile identifies it as something to confirm directly rather than inferring it.
Independent research profile
This profile was prepared by Auxo Capital Advisors from publicly available information believed to be reliable and is provided solely for informational and educational purposes. It is not an endorsement, recommendation, ranking, solicitation, or representation regarding the profiled firm, its services, qualifications, transaction experience, regulatory status, financial condition, or suitability for any particular person, company, transaction, or investment.
Information obtained from third-party and public sources may be incomplete, inaccurate, outdated, or subject to change, and Auxo Capital Advisors makes no representation or warranty, express or implied, as to its accuracy, completeness, or timeliness. Readers should conduct their own independent diligence and consult appropriate professional advisers before engaging any advisor, intermediary, investor, lender, acquirer, or other transaction counterparty.
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