Windward Advisors, LLP

What does Windward Advisors, LLP do?

The official website identifies the entity as Windward Advisors, LLC, a sell-side, buy-side, capital-raise, and corporate-growth advisory firm. Windward lists Greg Waller, Steve Howell, and Barry Johnson as Managing Directors. The firm states that its principals have over 65 years of combined experience in finance, mergers and acquisitions, lending, corporate growth, and business advisory services.[1][2][7]

Windward publicly offers sell-side representation, buy-side representation, capital raising, and corporate-growth and exit advisory services. Its capital-raising page states that the firm sources senior debt, mezzanine debt, private equity, or public equity and compares and negotiates competitive term sheets from capital providers.[3][6]

Owners comparing advisory firms can also review Auxo’s M&A advisor vs. business broker vs. investment bank comparison, advisor-selection guide, and sell-side advisor evaluation framework.

What should a business owner evaluate before hiring Windward Advisors, LLP?

Owners evaluating Windward can clarify the legal contracting entity for a proposed engagement, whether any securities-related service would involve a registered broker-dealer or investment adviser, and which principals would lead the assignment. The fee discussion should address the retainer, success-fee mechanics, minimum fees, tail period, termination provisions, and expenses, because the cited seller-representation page does not publish universal terms for those items. Owners may also wish to compare their business with the firm’s publicly identified transactions and confirm how confidentiality, buyer outreach, conflicts, and valuation expectations would be managed.[2][3][4][9]

What size transactions and clients does Windward Advisors, LLP focus on?

Windward’s official materials identify experience in manufacturing, behavioral health and residential support services, records management, transportation and logistics software, workers compensation case management, multi-state billboards, and building supplies. They also identify corporate-growth and exit-advisory experience in IT software, automation equipment, construction materials, contract furniture, lawn and garden products, specialty components, and printing and mailing services.[1]

Windward’s official example-engagement page identifies Perry Engineering Company, Inc. as acquired by William A. Hazel, Inc.; LinkUp Teletherapy, LLC as acquired by Point Quest Group, Inc.; Heyward Incorporated as acquired by United Flow Technologies; Zip Products, Inc. as acquired by Legendary Companies, a platform company of Irving Place Capital; and Colonna’s Shipyard, Inc. as acquiring Accurity Industrial Contractors. In each listed example, Windward is identified as the exclusive advisor to the named client.

The official transaction archive lists the Perry Engineering sale in a post dated July 20, 2026, the LinkUp Teletherapy sale in a post dated May 13, 2026, and the Heyward Incorporated sale in a post dated September 2, 2025. The cited example-engagement page does not publish transaction values, consideration terms, financing terms, or fee amounts for the listed engagements.[9][10]

Windward’s transaction focus spans seller representation, targeted acquisition searches, and capital raising. Its buyer service develops acquisition criteria based on size, geography, products, and services, then researches, contacts, qualifies, and prioritizes acquisition candidates. Its capital-raising service covers senior debt, mezzanine debt, private equity, and public equity.[5][6]

What does Windward Advisors, LLP publicly disclose about fees, process and engagement terms?

The cited seller-representation page does not publish a universal retainer amount, success-fee percentage, minimum fee, tail period, termination schedule, or expense schedule. The cited buyer-representation page does not publish a universal minimum revenue, EBITDA, enterprise-value, purchase-price, or transaction-size threshold for acquisition searches.

The cited example-engagement page identifies transactions and counterparties but does not publish transaction values, consideration terms, financing terms, or fee amounts for the listed engagements. The cited official homepage does not state a firm-level CRD number, broker-dealer legal-entity designation, or investment-adviser registration status.[3][4][5][9]

The official website identifies the operating entity as Windward Advisors, LLC. Seller engagements use a retainer and a success fee upon closing, with the retainer credited as an offset against the success fee. The capital-raising page similarly describes a retainer and a success fee dependent on the type of capital raised and paid upon closing, with the retainer applied as an offset.

The cited official homepage describes Windward as an M&A advisory firm and lists advisory services but does not state a firm-level CRD number, broker-dealer legal-entity designation, or investment-adviser registration status.[1][3][4][6]

Windward states that its sell-side process includes understanding seller objectives, preparing sales materials, researching prospective buyers, contacting and negotiating with buyers, soliciting indications of interest and letters of intent, coordinating due diligence, and assisting with closing. The firm also states that its principals are involved from the commencement of an assignment throughout the entire process.[4][7]

Questions to ask before hiring Windward Advisors, LLP

Related Auxo guidance

Use these resources to evaluate role, structure, economics and process rather than relying on a directory profile alone.