Meet the Auxo Capital Advisors Team Founder-first operators. Institutional execution in middle-market M&A.

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Who We Are

We’re a founder-first M&A advisory team for the middle market—pairing practical operator experience with institutional-grade execution across sell-side, buy-side, and valuation. Clear strategy, disciplined process, premium outcomes.

Meet George Barsom

I’ve been a self-starter for most of my career, including running my own law firm. What I saw again and again: founders were often represented by non-founders—and their life’s work was treated like a transaction. I founded Auxo Capital Advisors to be the advisor I wanted as an owner: someone who understands the sacrifices, the team, and the emotions tied to saying goodbye to your “baby,” and who is equally focused on preserving your legacy beyond the transaction—cultural fit, leadership continuity, and the relationships with employees, customers, and community that make the business what it is. I’m no longer practicing law and our engagement isn’t legal representation, but I hold myself to the same fiduciary standard—confidentiality, undivided loyalty, and advice that puts your interests first. It’s a higher bar than most advisory firms. Sometimes the right advice is no, even when the headline number looks great. I’m accountable for every engagement—my name and reputation are on each transaction. I start by actively listening to your goals so we can run a disciplined process and achieve an outcome you’re proud of long after close.

Education & Credentials

  • Harvard University — ALM
  • Suffolk University Law School — J.D.
  • Providence College — B.S.
  • Certified M&A Advisor (CM&AA)
  • Chartered Alternative Investment Analyst (CAIA)
  • FINRA Licenses: SIE, Series 63, Series 79
George Barsom, Founder and Managing Director at Auxo Capital Advisors

Meet Our Office Helpers

Every great M&A team needs reliable office helpers — meet ours!

Livi

Senior Office Helper

  • Reigns from the couch throne as the “King of the Pillow.”
  • Barks at animals on TV with unmatched dedication.
  • Promotes serious nap culture around the office.

Teddy

Office Helper

  • Keeps the office grounded with a giant heart.
  • Acts as silent cheerleader and loyal guardian.
  • Snack enthusiast with a refined palate.

Archie

Office Helper

  • Greets everyone with tail wags and enthusiasm.
  • Runs daily “play break” operations.
  • Leads office snack inspections with gusto.

While Livi, Teddy, and Archie don’t manage buy-side strategy or sell-side strategy, our real team of experts does. Schedule a consultation to get started.

Our Approach to Middle-Market M&A Advisory

At Auxo Capital Advisors, we take a customized approach to sell-side M&A advisory, buy-side acquisitions, and business valuation—grounded in operator empathy and institutional-grade execution.

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Founder-First Perspective

We tailor strategy to the owner’s goals and legacy—crafting readiness plans, positioning for premium outcomes, and protecting what matters beyond the headline price.

Strategic M&A Rigor

From valuation & modeling (DCF/LBO/comps) to buyer mapping and negotiations, we run a disciplined process designed for certainty and speed.

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Relationship-Driven Results

Transparent communication and aligned incentives with buyers and sellers to drive successful processes—and outcomes you’re proud of long after close.

Learn more about our Sell-Side Process, Buy-Side Advisory, and Free Valuation Estimate.

Team & Approach FAQs

You’ll work directly with George Barsom, Managing Director and middle-market M&A advisory expert. He has extensive experience in sell-side advisory, buy-side transactions, and business valuations. As a boutique M&A advisory firm, you receive senior-level attention on every deal.

We are a boutique, founder-focused M&A advisory firm delivering tailored strategies, advanced deal modeling, and competitive fee structures that large banks often can’t match. Our focus on the middle-market M&A space enables us to provide personalized guidance and a relationship-driven approach for business owners.

We specialize in middle-market transactions, typically advising companies with annual revenues between $10 million and $200 million. Our team has deep experience with sectors like AEC (Architecture, Engineering & Construction), professional services, and tech-enabled businesses.

Yes, we are industry-agnostic but have extensive experience across multiple sectors, including Aerospace & Defense, AEC (Architecture, Engineering & Construction), Business Services, Consumer Products & Services, Energy & Infrastructure, Food & Beverage, Healthcare & Life Sciences, Industrials & Manufacturing, Technology & Software, and Transportation & Logistics. We adapt our strategies to the unique dynamics of your industry.

Our proven M&A process includes an initial consultation, valuation analysis, buyer or seller targeting, competitive auction strategies, due diligence management, and negotiation through closing. Learn more about our Sell-Side M&A Process or Buy-Side Process.

You can schedule a confidential consultation or request a free business valuation estimate. We’ll walk you through every step of your M&A journey, from strategic planning to successful closing.

Ready to Partner with a Trusted M&A Advisory Team?

Discover how Auxo Capital Advisors can help you navigate sell-side transactions, execute strategic acquisitions, and obtain accurate business valuations to achieve your growth and exit strategy goals.

Schedule a Consultation Explore Our Advisory Services

Ready to discuss your M&A strategy?Schedule a Free Consultation →